January 12, 2018

BrandUSA engages Insomniac Design to develop employee-facing software products

Insomniac Design has served BrandUSA, the destination marketing organization for the United States as its digital agency of record since 2016. Having launched its newly redesigned corporate website in 2016, it’s first intranet platform in 2017, Insomniac has now embarked on an effort to develop web-based planning tools and a corporate calendar application to help staff within it’s consumer marketing, global trade, corporate communications, operations, and partner programs departments. The employee-facing digital products will enable BrandUSA’s staff and external partners work together more efficiently in order to plan and execute its global activities to promote and market tourism in the United States. The products will be deeply integrated with numerous other systems, platforms and tools including Salesforce.