The Environmental Defense Fund engaged Insomniac Design to digitize a program creating opportunities for farmers and ranchers to conserve and restore habitat for at-risk wildlife in the Central Valley. The Exchange facilitates investment in conservation and restoration of vital Central Valley habitat by promoting, monitoring, and assisting in habitat transactions. Through the Exchange, landowners can be paid to “grow” habitat on working lands, and sell that habitat as a commodity to public and private investors. Investors include state agencies seeking credits for mitigation requirements or restoration mandates, and private developers with standalone mitigation needs. The online platform will launch in the summer of 2017.