Communicator Awards Winner! Insomniac partnered with Solar Energy Industries Association (SEIA) to create and execute a nationwide campaign for National “Shout Out For Solar” Day. Insomniac was given four weeks to develop the concept, design and launch the campaign. The campaign made waves across the nation by setting new records in social media and web traffic for the client. SEIA gained 36,585 new fans on Facebook, more than doubling the number of “likes” from 34,158 to 70,743. The Facebook photo album, National “Shout Out For Solar” Day, was SEIA’s most popular post ever - with more than 10,500 clicks and nearly 1,500 likes.